In fast-paced creative business environments, marketing and digital agencies work with a wide variety of different clients, all of whom expect only the best in new ideas and revenue-driving campaigns. With expectations and pressure running high, insurance can be an important safety measure to protect an ad agency from the operational and contractual risks it faces.
If you lead an advertising agency, marketing firm or creative agency, it’s critical that you have access to sound advice and are protected with a portfolio of specialist policies that are designed specifically to fulfil ad agency insurance needs rather than a standard business package.
La Playa’s expert team can arrange a comprehensive insurance package, and support you with sound advice to ensure that your agency is protected from a wide range of risks. Contact our team of insurance professionals today to discuss your requirements.
Working with innovative and vibrant creative can be incredibly rewarding, especially if clients are thrilled with your work. However, even the most professional of agencies can make mistakes.
Moreover, judgements around what makes an advertisement innovative or high quality are highly subjective - so an advertising agency insurance portfolio should include the media liability coverage to protect your business from the financial threat of unhappy customers and dispute escalations.
New ideas are the holy grail - but what if someone accuses you of copyright infringement? Can you cite “fair use”? Intellectual property is core to a business model founded on innovation.
1. You face an allegation of defamation, disparagement or IP infringement?
Although we all strive to ensure that our work is unique and does not infringe on existing ideas, sometimes plagiarism can happen inadvertently.
If you’re faced with a lawsuit due to accidental copyright infringement, errors and omissions insurance can help to protect your business by covering you against media liability, the legal fees and damages awarded.
2. A contract dispute escalates and a client refuses to pay?
Although we all aim to ensure that customers are entirely satisfied with work, some clients can be difficult to impress. In the unfortunate event that you have a dissatisfied customer, they may accuse you of negligence and refuse to pay.
Errors and omissions insurance can prove invaluable in this situation as well, helping to cover the costs of any legal action taken against you.
3. Your servers are hacked and you lose vital work?
Ransomware and cyberattacks are increasingly common, even for smaller businesses, and a data breach can seriously harm your company and its reputation.
Cyberattacks can damage both software and hardware, perhaps resulting in the need to recreate artwork and content Your cyber insurance needs to cover the costs of reconstructing creative swiftly to meet deadlines and prevent disputes with clients around time-critical projects.
The advertising and marketing industry is rapidly changing and highly rewarding to be
a part of. However, because of its fast-paced nature, mistakes can and do happen.
No matter your requirements, your company size or your speciality, La Playa’s
experienced media insurance team will take the time to understand your business and its
risk landscape, and design an insurance and risk management programme to give you the
comfort to get on with growing your business.
As specialists, we’ll advocate for you with insurance carriers, both to arrange the coverage
and when you need to claim, helping to secure a swift and fair settlement to recover your
position fast. La Playa is the perfect insurance partner for advertising and marketing agencies.
We understand the risks and pressures that an advertising agency faces, and we speak your language.
If you’re looking to design resilience into your business, contact our dedicated team of specialist advisers
today to discuss a specialist portfolio of ad agency insurance.
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La Playa's specialist Mediatech team can help you protect your business with smart, flexible, high-performance insurance - with a friendly human UI. We understand the risks and pressures you face - and we speak your language. We’ll support you with great advice - helping you make good decisions for your organization. Our specialist policies can help streamline costs, and we’ll always help you stay ahead of the game in managing risk.
Tech-based business is 24/7, global and borderless, always exposing you to new risks and liabilities - often in unfamiliar places. As the law struggles to keep pace with technology, insurance can provide a real safety net if you fall foul of changing legislation.